Meet Amy

photo by Yasmeen Strang

My initial love was journalism. I earned my master’s in journalism from the Medill School of Journalism in Chicago and have worked for magazines and newspapers as both a reporter and editor. Along the way I developed a knack for clear, concise copy and old-fashioned storytelling always looking for a way into an ordinary business story with a personal anecdote or detail.

In addition to writing, I enjoy editing, specifically distilling copy down to its essence while retaining the writer’s original voice.

Red Fern Writing references my favourite childhood book Where the Red Fern Grows, a classic American tale about a boy and his hunting dogs in the Ozarks. I remember being perched on top of a set of built-in bookcases for what seemed like days, refusing to go outside or go to bed so that I might keep reading. The devastating ending taught me the impact of powerful content at an early age.

My goal is to provide personalized and compelling content that keeps you turning the proverbial pages of a website, corporate news release or news article just like a favourite childhood novel.


For media relations, strategic corporate communications, non profit work and events I partner with Jennifer Randall Nelson of Bloom Communications.

Jennifer is known for her results oriented, measurable approach to communications strategies and her strategic media relations campaigns. Throughout her career, she has created effective communications solutions for diverse clients in both the profit and non-profit community. 
Jennifer is a highly skilled knowledgeable professional with a master’s in Communications and more than 25 years’ experience. A dedicated professional whose accomplishments reflect superior business development instincts, strong leadership skills, and a dedicated commitment to organizational growth.